5 Questions Business Owners Ask LJ Hooker

7th September 2020

Finding a real estate brand right for you is generally a lengthy process, yet not always linear. It is normal to shortlist who you would like to talk to and then potentially, jump straight into seeking the black-and-white answers about the opportunities they offer for you and your team’s growth.

We have mapped out the 5 most popular questions business owners ask when considering joining LJ Hooker.

  1. How will the LJ Hooker brand work in my market?
  2. How is LJ Hooker making tech innovation a priority? 
  3. How does the strength of the LJ Hooker brand help me as a business owner?
  4. What training and professional development opportunities does LJ Hooker offer to its agents?
  5. What level of corporate support can I expect to receive?

1. How will the LJ Hooker brand work in my market?

Every potential business owner we meet asks us this question and our answer is simple: LJ Hooker is the most recognised name in real estate, and has created that with  an uncompromising approach to marketing, especially when it comes to digital. Generating leads through robust paid channel strategies is our focus. This gives our business owners the confidence that they are part of a strong and growing network that is putting the needs of experienced agents first.

In fact, in the last year, we have scaled our digital marketing ads to produce thousands of appraisals to experienced agents every year. The agents are reaping win-win rewards; spending time on leads more likely to convert and receiving more earnings for the same time they might have previously spent on lower quality leads.

Our digital performance is recognised by the biggest in the industry, exemplified in consecutive wins of the REA Award for Digital Marketing Excellence, including the 2020 award roundup. What makes our marketing different from competitors is that we have evolved from the traditional approach of advertising during traditional selling months. An ‘always-on’ campaign, designed to drive leads 24/7, 365 days a year. Our brand is always building its presence through advanced marketing strategies and it is one of many ways we service our 480 offices around Australia.

Our Marketing Centre, powered by Realhub is another highly-sought-after offering, giving our business owners and their teams a comprehensive marketing platform with thousands of contemporary on-brand templates, branded collateral and sales-focused resources for digital and print media. 

2. How is LJ Hooker making tech innovation a priority?

Technology is potentially the biggest source of competitive advantage for agents. At LJ Hooker, real-time real estate is not only a fast-growing tech trend. It is an investment made in the future of new agent efficiencies and improved selling experience for the vendor. Innovative and industry-first, our platform automates hundreds of tasks, minimising manual back-and-forth communication and enhancing the vendor’s experience, with real-time updates on property transactions.

In fact, our agents have consolidated their administration task to just 15% of their working day. Things that would usually sap hours out of their day, like checking a sales campaign’s performance and compiling a weekly statistics vendor report, can be done in just minutes.

Some prospective business owners might be apprehensive about acknowledging the value of tech tools, but when the outcome is a significantly shorter time spent on administration and more time for growing listings, a real-time platform is too big of an advantage to pass up. Our platform’s ability to keep vendors updated is the difference between a future referral and a wasted opportunity. For agents that are making the most of this, their team’s workflows have changed tremendously, giving them back the time they need to support vendors and liaise with buyers.

As a complement to this platform, we also offer our Vendor App that closes the loop on a transparent, convenient and trusted sales experience, giving vendors a one-stop-shop for overseeing the sale of their property.

3. How does the strength of the LJ Hooker brand help me as a business owner?

LJ Hooker has a rich history in the Australian real estate industry and after years of honing meaningful connections with consumers, driving growth & reaching new milestones are still our top priorities. Our dedication to the customer journey is a critical component of our brand’s presence.

In 2018, we were awarded the Canstar Blue Award for Most Satisfied Customers – an accolade which represents our offices’ hard work and reinforces why communities across Australia trust our expertise. Buyers and sellers flock to LJ Hooker because they are looking for a superior experience from start to finish. This brand sentiment is what business owners recognise and it cannot be easily replicated elsewhere. Nicely summarised by our Head of Marketing, James McGregor, “Everything we do starts and finishes with our customers, which is the essence of our brand”.  

Our network spans 90+ years,  480 offices, 6,000 people, 6 countries but despite the scale of our brand, new business owners who join gain first-hand experience of working with people who are dedicated to helping our agents maximise their potential. Put simply, the breadth of LJ Hooker’s brand and resources go above and beyond what an independent agent can access. For a new business owner, joining the most known, recognised, trusted real estate brand in Australia is an unparalleled opportunity to collaborate and learn from the best in the business.

4. What training and professional development opportunities does LJ Hooker offer to its agents?

The training program at LJ Hooker is second to none. They have been specifically designed to ensure that every person on our team is supported in the capacity in which they work, inspired to grow, and equipped with the right resources to help them be successful. In practice, this means that our corporate team is a critical resource for our business owners, guiding them along every step of the way. This structure allows our agents to have the assistance they need to devise business strategies and produce results. 

We also know that our business owners and agents learn best in a variety of different settings, which is why we avoid a “one size fits all approach” to managing professional development. Agents are empowered to choose from a variety of opportunities, exemplified in the following training opportunities:

  • Business Leader Forum: A insights-focused training, giving you the tools for building a winning team and smashing your business targets. 
  • Management Leadership Program: A course designed to help you build a  three-year business blueprint and a daily performance dashboard.
  • Cutting-edge digital training platform: An online resource, perfect for upskilling at a self-determined pace.
  • For business owners who are looking for a solution that is less intensive than a three-day workshop but more involved than self-paced training, personal coaching and virtual events are good alternatives for learning from some of Australia’s leading real estate experts. 

Our business thrives when our agents are empowered and successful. This is why we invest a lot of time and resources in training. As a result, it also helps build the LJ Hooker brand that is widely respected by so many.

5. What level of corporate support can I expect to receive?

It can be hard to transition from another organisation but at LJ Hooker, we have the experience and the resources to make that process a stress-free endeavour. Once a business agreement is in place, our team works with a business owner to draft a 30-60 day induction plan, covering key aspects of support such as:

  • Pairing agents with a growth coach for dedicated one-on-one support
  • Setting up back-end systems and processes
  • Crafting short and long term business plans and; 
  • Aiding in the development of a recruitment strategy to grow the business

LJ Hooker is not a place where questions go unanswered. If one of our agents needs support, there are a variety of resources and teams available to help guide them with a deeper understanding of what is necessary to be successful in growing their business. Our Operations Support Hub and technical experts are just two outlets for support that a business owner has at their disposal. That means whether our agents need help in building an optimised website, expanding their social reach, or better visibility into their sales pipeline, someone is always on hand to assist.

Choose business growth with LJ Hooker Careers 

LJ Hooker is proud to offer a variety of real estate career opportunities that allow business owners to grow their skills, learn from the best in the business and close higher-volume, higher-value properties to maximise their earning potential.

When you join Australia’s most innovative and trusted real estate brand, you will be supported by a dedicated team every step of the way. We offer industry-leading training, advanced technology platforms, and complete marketing initiatives. Contact us today to accelerate your success.

Sarah Dickson

Sarah Dickson

Head of Communications & PR
Sarah has helmed the PR and communications for many of Australia’s largest real estate and property development groups. At LJ Hooker, she’s part of its Executive Leadership Team and oversees the media and communications for its network of 480 offices and 6,000 people around Australia. At her heart is sharing how the brand, its platforms and support can assist people in accelerating their success.
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See what our team have to say about us

“What attracted me to LJ Hooker Connect was the opportunity to partner with Australia’s most iconic real estate Brand. The technology is cutting edge and the support is only a phone call or email away. The high end marketing is tailored to my market and the sales support team takes care of the administration side of things. The ongoing training and coaching is world class. Working remotely with LJ Hooker Connect is the perfect work life balance for my young family and a special opportunity for
agents looking to build a business from the ground up!”

David Rees
Sales Agent, LJ Hooker Connect

“I joined LJ Hooker three years ago after a decade in property management with an independent. With LJ Hooker, I have been able to further my career to become Department Manager. I attribute this to the exceptional in-house training and collaboration at state and national conferences; basically being part of a bigger team that is willing to share ideas and celebrate achievements. Technology has transformed industry activities, and LJ Hooker’s own tools have greatly increased my own efficiency.”

Debbie Copley
Senior Property Manager, LJ Hooker Kensington | Unley

“LJ Hooker’s regular campaigns allow me to engage with the marketplace in fresh and meaningful ways. The campaigns enable me to put systems in place for regular connections. Experienced trainers – who themselves have worked in my role – have assisted me in developing a successful career over the last 15 years, as has the tremendous opportunities offered through networking sessions where I’ve been inspired and motivated by others in the LJ Hooker Family.”

Nadine Edwards
Sales Director, LJ Hooker Cairns Edge Hill

“The continual training and support you receive from LJ Hooker is the best way to fast-track your development. The positive feedback from landlords, tenants and workmates is testament to this. The collaboration between offices is a major part of LJ Hooker – it is like one large work family ensuring you stay on top of all trends and legislation. Everyone has your back to help you be the best you can be!”

Shaun Harvey
Property Investment Manager, LJ Hooker Paynesville

“I regularly work with many extremely busy vendors who only want to communicate electronically. That is absolutely fine with LJ Hooker’s Vendor App. The Vendor App gives my clients real-time updates on our sales campaign, what’s happening, what’s next, etc. It also houses all the documents in one place. This technology is a game-changer and minimises a lot of the common anxiety involved in selling a home, no matter the environment. It allows me to service my clients seamlessly and, if needed, I could list a house tomorrow without even seeing the owners face-to-face.”

Neil Goswell
Sales Agent, LJ Hooker Connect

“I started my career in real estate with LJ Hooker seven years ago, initially drawn to its unmatched presence in Sydney’s south-west; LJ Hooker has been around forever and everyone knows what it stands for. What I discovered and took advantage of is LJ Hooker’s multi-faceted training programs which are tailored to whatever point in your career you’re at. It has enabled me to build a strong repeat and referral business. Client facing incentives are also a great entrée to winning more business.”

Steven Cirillo
Sales, LJ Hooker Padstow

“I previously worked at independent and other network agencies before opening an LJ Hooker franchise in 1998. When I initially opened our office, we had three staff; now we have 35. It was clear that the training, systems and processes LJ Hooker offered were better than anywhere else around at the time, and continue to be so today. I have worked in every real estate role – from administration to property management, commercial leasing to residential sales – and I can say that LJ Hooker offers the most comprehensive support systems to optimise productivity. There is a culture of sharing within LJ Hooker so that best practice processes, referrals and general collaboration which sets the brand apart, truly living up to the ‘Nobody Does It Better’ commitment.”

Paula Lagrenade
Admiral, LJ Hooker Victoria Park

“Over the 25 years I have been with LJ Hooker, our office has undergone a significant increase in market share and is now the number one real estate business in Lithgow. As a business owner I am able to work in sales, growing our customer base and doing what I love best; selling real estate. I am supported by a brand that utilises the best marketing, digital marketing and technology available, while my team have access to first class online and offline training and events. Running a business is not easy, but with LJ Hooker I feel supported by a whole network.”

Jamie Giokaris
Franchise Owner, LJ Hooker Lithgow

“I went from a leading sales role with a competitor to establishing a franchise with LJ Hooker 14 years ago. In 2017, I opened a new purpose-built real estate centre which can cater to 50 staff and has overhauled the customer experience on the Gold Coast. With the brand’s support, I have been able to achieve my ambition of becoming the leading sales and property management office in the 4211 postcode and a leading office for sales volume on the Gold Coast. LJ Hooker’s marketing initiatives, especially in the digital space, enable us to keep pace with customer expectations in the modern age, and prepares us for the next innovations before they emerge.”

Shane Colquhoun
Principal, LJ Hooker Nerang
Check out some of our awards we have won

REB Awards Winner Marketing and Digital Campaign of the Year

REB Awards #1 Training
and Awards Program

REB Awards #1 Digital
Presence of the year

REB Awards #1
Major Network of the Year

Canstar Blue – LJ Hooker
Most satisfied customers