How a Flexible Environment with LJ Hooker Connect Helped Me Succeed

29th October 2020

At LJ Hooker, we understand that every agent is unique. This is why our LJ Hooker Connect model adopts a tailored approach to business, creating an environment that empowers and allows you to focus on what matters most. With the program, you get the time and support you need to succeed.

Flexibility is also a key pillar of LJ Hooker Connect, and thanks to our cutting-edge mobile platform, you can work independently and conveniently on-the-go. Ultimately, this innovative way of working provides you with new efficiencies that accelerate your success.

Sanjeev Kumar, Senior Real Estate Executive, who is leading LJ Hooker’s presence in the Riverstone and Scholfield area of Western Sydney can attest to this. He joined LJ Hooker Connect in February 2020 and has since grown his own team to include his wife Eshna Kumar (Client Relationships Manager) and Vasilis Kamperos (Sales Associate).

Adapting to meet the evolving agent and consumer needs

Over time, the real estate marketplace has radically evolved from end to end. This includes both the way agents need to develop their career path and the capacities in which consumers want to engage with real estate.

When reflecting on his journey, Mr Kumar had a positive yet surprising revelation: “The benefits I reap from working under the LJ Hooker Connect model are very different from what I was originally drawn to when I was seeking a new brand with a platform built for success. In my early conversations with the team at LJ Hooker, their modern tech suite was a focal point, but what I didn’t realise I’d come to most enjoy is the guidance from the support team at head office and feeling the feeling of a powerhouse brand that’s behind me.”   

To meet shifting demands, LJ Hooker has also found ways to increase efficiencies that make for a better experience for vendors. As Jeremy Lewis, National Director of Performance and Growth for LJ Hooker Connect notes, “a part of the strategy behind the LJ Hooker Connect model is giving the agent the right environment to focus on the foundations of real estate: market share, client collaboration and community involvement.”

This approach means the corporate team takes on the heavy lifting that comes with vast administration and operational requirements every agent has experience, giving LJ Hooker Connect agents more time to focus on the components of their careers that will drive real results. “With this model, we take away what agents class as laborious activities and give them back the capacity to build relationships with their clients and, ultimately, list and sell more real estate”, says Mr Lewis.

That is the power of the LJ Hooker Connect platform – being part of a superbrand that offers our agents the support that they need, when they need it, where they need it. We are committed to finding solutions to real-world problems which means that our team reaps the benefits of a growing online presence, enabled by automated technologies to prospect for more business than ever before.

Giving agents the resources to list and sell more

LJ Hooker’s tech platform is just one component of a larger program that powers our agents. Mr Kumar agrees, noting that “getting that extra support has been key to how my team’s dynamic has come together.” And while working directly may not be a new venture for all agents, doing so in today’s environment is an entirely different pathway. 

“We have found that the agents who choose to work remotely with LJ Hooker Connect are hungry for growth and overwhelmingly seeking to leverage their years of experience in a new, innovative model to give them the time and support to list and sell more real estate”, says Mr Lewis.

For Mr Kumar, the support provided shaped his team’s dynamic from the beginning. “My wife only joined recently and is new to a sales agent role. So having Jeremy and the dedicated LJ Hooker Connect support helped me structure her role and find how we could work as a team. My role is to build relationships, list and ultimately sell. Eshna and Vasilis know theirs is to support this process. Fresh eyes helped plan our workflow and set us on the path to success.” 

As an LJ Hooker Connect agent, you not only benefit from the experience of industry experts to support, assist and guide you through your journey, but you also enjoy a platform with custom-built tools that dramatically reduce the time you spend on admin. Moreover, you can rely on our support team of specialists in technology, marketing, customer service and business strategy, so you can focus on achieving your work and life goals.

There is no doubt at LJ Hooker that it is time for the real estate industry to evolve and adapt to new ways of working more flexibly. This ranges from providing remote employees with critical tools that act as a pathway to their own success to offering leadership and mentoring opportunities to foster their growth.

Offering leadership and mentoring where it is desired

At LJ Hooker, we think of a real estate agent’s journey as pretty similar to that of a vendor. It begins with a series of personal decisions that are driven by real-life conversations. Bringing that personal connection to life has been one of the most challenging and rewarding aspects of building a remote workforce like LJ Hooker Connect; something that was previously missing in the industry.

By eliminating some of the more common barriers to entry like the affordability of administration, we have been able to offer new pathways into rewarding careers for many experienced agents. While our corporate support model is designed to provide the resources that they need to succeed, LJ Hooker has found that its agents are often their own best career advocates. As Mr Kumar explains, “it is about giving professionals the guidance and the tools to fuel their growth.”

Those tools include a team of professionals and mentors to find new efficiencies, as well as state-of-the-art technology that drives automation and increases the transparency within real estate transactions, a common pain point of agents and vendors alike.

Creating new efficiencies with technology

Our agents are successful in part because they bring with them a wealth of industry knowledge and enjoy the support of other leaders in their field. They are driven towards success and have the internal motivation to take advantage of the tools at their disposal to achieve their goals.

In addition, their success comes from the freedom of having tools that drive automation and free up their time while improving the customer experience in the process. The technology that LJ Hooker has invested and developed allows our agents to put their best foot forward in every client engagement, because it matches the speed at which vendors want to receive information.

What agents will not find through the LJ Hooker Connect model is a repository of big servers and a flurry of shared files. From day one, all their needs are housed in the platform, allowing them to operate in a paperless environment for their communication and operational requirements. Mr Kumar is a fan of LJ Hooker’s approach to automation, saying that “when it comes to a smarter yet softer way to do business, I have templates and scheduling options that make it easy.” 

He has confidence in the process because he knows that there are tools to help him along the way, specifically with selling land. “When I joined, I knew that I wanted something that made it easier to collate and share the plans, contours, lot layout and paperwork without the hassle. Today, I can do that while I’m on-site, all thanks to the technology. In the palm of my hand.”

Choose LJ Hooker Connect

Working remotely provides unique opportunities and an increased level of flexibility. For many within the industry, it has become apparent that the antiquated way of working in real estate does not meet the demand of agents and vendors alike. 

If you are interested in furthering your real estate career remotely backed by Australia’s number one real estate brand, LJ Hooker Connect could be the answer for you. Contact us today to learn more about how you can enjoy work-life balance, increased productivity and real job satisfaction to accelerate your success.

Sarah Dickson

Sarah Dickson

Head of Communications & PR
Sarah has helmed the PR and communications for many of Australia’s largest real estate and property development groups. At LJ Hooker, she’s part of its Executive Leadership Team and oversees the media and communications for its network of 480 offices and 6,000 people around Australia. At her heart is sharing how the brand, its platforms and support can assist people in accelerating their success.

Are you ready to see where LJ Hooker Connect could take you?

See what our team have to say about us

“What attracted me to LJ Hooker Connect was the opportunity to partner with Australia’s most iconic real estate Brand. The technology is cutting edge and the support is only a phone call or email away. The high end marketing is tailored to my market and the sales support team takes care of the administration side of things. The ongoing training and coaching is world class. Working remotely with LJ Hooker Connect is the perfect work life balance for my young family and a special opportunity for
agents looking to build a business from the ground up!”

David Rees
Sales Agent, LJ Hooker Connect

“I joined LJ Hooker three years ago after a decade in property management with an independent. With LJ Hooker, I have been able to further my career to become Department Manager. I attribute this to the exceptional in-house training and collaboration at state and national conferences; basically being part of a bigger team that is willing to share ideas and celebrate achievements. Technology has transformed industry activities, and LJ Hooker’s own tools have greatly increased my own efficiency.”

Debbie Copley
Senior Property Manager, LJ Hooker Kensington | Unley

“LJ Hooker’s regular campaigns allow me to engage with the marketplace in fresh and meaningful ways. The campaigns enable me to put systems in place for regular connections. Experienced trainers – who themselves have worked in my role – have assisted me in developing a successful career over the last 15 years, as has the tremendous opportunities offered through networking sessions where I’ve been inspired and motivated by others in the LJ Hooker Family.”

Nadine Edwards
Sales Director, LJ Hooker Cairns Edge Hill

“The continual training and support you receive from LJ Hooker is the best way to fast-track your development. The positive feedback from landlords, tenants and workmates is testament to this. The collaboration between offices is a major part of LJ Hooker – it is like one large work family ensuring you stay on top of all trends and legislation. Everyone has your back to help you be the best you can be!”

Shaun Harvey
Property Investment Manager, LJ Hooker Paynesville

“I regularly work with many extremely busy vendors who only want to communicate electronically. That is absolutely fine with LJ Hooker’s Vendor App. The Vendor App gives my clients real-time updates on our sales campaign, what’s happening, what’s next, etc. It also houses all the documents in one place. This technology is a game-changer and minimises a lot of the common anxiety involved in selling a home, no matter the environment. It allows me to service my clients seamlessly and, if needed, I could list a house tomorrow without even seeing the owners face-to-face.”

Neil Goswell
Sales Agent, LJ Hooker Connect

“I started my career in real estate with LJ Hooker seven years ago, initially drawn to its unmatched presence in Sydney’s south-west; LJ Hooker has been around forever and everyone knows what it stands for. What I discovered and took advantage of is LJ Hooker’s multi-faceted training programs which are tailored to whatever point in your career you’re at. It has enabled me to build a strong repeat and referral business. Client facing incentives are also a great entrée to winning more business.”

Steven Cirillo
Sales, LJ Hooker Padstow

“I previously worked at independent and other network agencies before opening an LJ Hooker franchise in 1998. When I initially opened our office, we had three staff; now we have 35. It was clear that the training, systems and processes LJ Hooker offered were better than anywhere else around at the time, and continue to be so today. I have worked in every real estate role – from administration to property management, commercial leasing to residential sales – and I can say that LJ Hooker offers the most comprehensive support systems to optimise productivity. There is a culture of sharing within LJ Hooker so that best practice processes, referrals and general collaboration which sets the brand apart, truly living up to the ‘Nobody Does It Better’ commitment.”

Paula Lagrenade
Admiral, LJ Hooker Victoria Park

“Over the 25 years I have been with LJ Hooker, our office has undergone a significant increase in market share and is now the number one real estate business in Lithgow. As a business owner I am able to work in sales, growing our customer base and doing what I love best; selling real estate. I am supported by a brand that utilises the best marketing, digital marketing and technology available, while my team have access to first class online and offline training and events. Running a business is not easy, but with LJ Hooker I feel supported by a whole network.”

Jamie Giokaris
Franchise Owner, LJ Hooker Lithgow

“I went from a leading sales role with a competitor to establishing a franchise with LJ Hooker 14 years ago. In 2017, I opened a new purpose-built real estate centre which can cater to 50 staff and has overhauled the customer experience on the Gold Coast. With the brand’s support, I have been able to achieve my ambition of becoming the leading sales and property management office in the 4211 postcode and a leading office for sales volume on the Gold Coast. LJ Hooker’s marketing initiatives, especially in the digital space, enable us to keep pace with customer expectations in the modern age, and prepares us for the next innovations before they emerge.”

Shane Colquhoun
Principal, LJ Hooker Nerang
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REB Awards #1
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Canstar Blue – LJ Hooker
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